Towards the backend of last year the U.S. Department of Justice lobbed a lawsuit at Google, accusing it of monopolising the digital advertising technology market.
Put simply, Google’s in some seriously lukewarm water…
Google’s been accused of using its power to hike ad prices and stifle competition. Allegations include manipulating auctions to overcharge advertisers and selling ads that underdeliver.
The core issue? Many believe Google’s sheer size gives them an unfair advantage in the online advertising market