Don’t tell me, another algorithm update? Welcome to the ever-changing world of social media. One minute, we’re trying to master Reels; the next, we’re figuring out if Threads is here to stay. And X? We’re not the only ones shaking off the habit of calling it Twitter.
Amidst the chaos, one thing remains constant across social platforms: our fixation on pretty little vanity metrics. We often get lost in the pursuit of follower counts, likes, views, and shares. While these shiny numbers can make your profile look impressive, they don’t necessarily contribute to your business growth.
It’s high time we pivot our focus to metrics that genuinely prove our social media efforts are more than digital noise, impressing even the toughest stakeholders and securing buy-in from every level of the business. Why? To up those social budgets and grow our social teams!