Know Your Target Audience
Before crafting your narrative, you must understand your audience! What are they looking for? What are their pain points? What drives their decisions? Personalising your copy to match the interests of your specific audience segments increases brand relevance and drives engagement.
Emotion is Key
The most successful stories trigger an emotional response from the reader. Whether it’s humour, nostalgia, or empathy, emotion is what prompts users to stop scrolling and pay attention.
Keep It Simple
In paid social, you quite literally have seconds to hook your audience. Your story needs to be easy to follow & concise. Focus on a single, clear message, with a direct call-to-action, to avoid overwhelming your audience.
Integrate Visuals
Storytelling doesn’t just relate to words. Visuals, whether referring to videos, images, or infographics, are a crucial part of narrative building. According to Forbes, the average user spends 88% more time on a page that has videos, underscoring the importance of dynamic content.
Call to Action
A compelling story should lead to a clear next step. Whether it’s swiping up, clicking through, signing up or even just learning more, make sure your audience knows what to do once they’re engaged.